Pre-Ordering, why is it so important?

All this talk about Pre-Ordering and it dawned on me that you probably don’t even know why it is so important.  It is certainly not about the money I would prefer to just give you my new record.  In fact over the past 3 years I’ve given away nearly $4,000 of CD’s (And that is not including what it cost to Record, Mix and Master the music on them).  No, the reason Pre-Ordering on iTunes or Amazon is so important to any independent artist is because the sales will all get reported to Neilson Soundscan and Billboard on the day of release which is September 25th.  This means that if enough people pre-order we could get some serious recognition. 

I know I have put out a lot of music over the past few years, but this time is different.  This time I went to Nashville, TN and got the best musicians, and engineers.  This time I had a producer that helped me realize my vision.  In other words, this time I did it right and you will hear the difference instantly.  

It’s so easy you can do it on your phone, just type my name into amazon or the iTunes store and look for Division Street.  It’s only $3.96 and if it makes a difference you can tell yourself I owe you a beer (or a coffee)

Please reach out to me or on social media, and let me know you are on my team, because I can not do this without you.




“I’m the son of Italian traditions; I’m the son of American Dreams...”
— Complete

Few Singer Songwriters Have As Diverse A Background As Alex DiMattia.  He Grew Up Outside Philadelphia, Pennsylvania And Began Working With His Father As A Child.  From Fixing Cars And Cutting Grass To Mixing Cement By Hand And Renovating Houses, His Work Ethic Was Forged.  Alex Also Excelled In Athletics Most Notably Ice Hockey Where Competed In The Pennsylvania State Olympics And Won A Gold Medal In The USA Hockey National Olympics At Age 14.  Six Months Before His 15th Birthday Alex Began Dancing Ballet, With No Prior Dance Training. And At Age 18 He Joined Houston Ballet’s Apprentice Company, Houston Ballet II, In Texas. 

At Age 19 Alex Left Houston And Enrolled At West Chester University Of Pennsylvania (WCU).  While At WCU Alex Danced For Brandywine Ballet Company, And Joined Pi Kappa Phi National Fraternity, Which Introduced Him To Charity Work With Their National Philanthropy, PUSH America.   Alex Graduated Magna Cum Laude In 2009 With A Bachelor’s Degree In Accounting, And That Same Year Began Working For Pricewaterhouse Coopers (PwC) Taxation Practice.  At PwC Alex Continued His Passion For Charity Work, Participating In The Annual MS City To Shore Bike Ride, And Ride Ataxia And The Following Year He Became The PwC Cycling Team Captain. Alex Picked Up The Guitar As A New Hobby His Last Year Of College, And Began Writing Poetry As He Commuted Back And Forth To Work On The Train To Philadelphia. 

In 2011 Alex Left PwC To Continue Dancing And Build His Music Career.  In December 2012 He Released His First Record, “Starting Again”, Which He Wrote And Produced.  Alex Began Performing Regionally And Released Several Singles Including “Snowflakes Start To Fall” And “This Time Of Year” Which Went Into The Holiday Rotation At WXPN In Philadelphia.  He Also Released Two Video Series On YouTube, “The Living Room Sessions” And “Love Scars Acoustic Session” And Currently Is Approaching 200,000 Views.  Alex Has Played Shows In New York, Los Angeles, Philadelphia, Charleston, Atlanta, Fort Lauderdale And Los Vegas. 

In 2014 Alex Saw An Opportunity To Return To PwC In The Flexibility Talent Network (FTN) And Is Currently In His Third Busy Season With The New York Metro State And Local Tax Practice.  In May 2015 Alex Went To Nashville and Recorded A New EP called “Division Street” Which Will Be released September 1st And Is Available To Pre-Order On iTunes And Amazon.








Alex Has Been A Musicians On Call Volunteer Artist Since 2014.  For More Information Or To Donate Please Visit Musiciansoncall.Org



Alex Only Plays Guitars That Are Made From Wood That Is Forest Stewardship Council (FSC) Certified.  These Guitars Are Not Only Eco-Friendly, They Are Also American Grown And American Made. Watch The Video Below To Learn More.


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